Brain Dump

Welcome to the Brain Dump: a collection of learning experiences to help you catalyze your conversational impact for a stronger Canadian agriculture industry!


How to give an ag flash talk

Far too frequently, the people who have the most to say have the hardest time saying it. The world of agriculture is certainly no exception. Promising leaders can fail to have the impact they could due to ineffective strategies for communicating their ideas and insights or by misunderstanding the best place, time and manner in which to present information.

Learning how to present a scientific concept or idea in an accessible manner in just a few minutes is one way you can engage regularly with non-specialist audiences. Flash talks help you craft a clear, concise and charismatic ‘speech’ that will inspire your listener and help them to learn more about the science of agriculture.

FSG Toolbox

Communicating Science: Tools for Farmers

In today’s online world, misinformation is prevalent and can be hard to discredit once it’s put down roots. By better understanding the sources and causes of misinformation, we can help deter its introduction and learn to successfully correct it, both proactively and reactively.

Understanding how our brains work is key to helping you initiate public engagement (“agvocating”) that emphasizes a two-way communication model of mutual learning by both producers and consumers. Through the principles of neuroscience, consumer psychology, public relations and more, you’ll learn why people believe what they do, why knowledge doesn’t always change behaviour, and why people discard scientific rigour in favour of family/friends’ opinions. You’ll understand the reasons for misinformation’s “stickiness”, the science behind persuasion and, even more critically, pre-suasion. Once you have all of these knowledge tools at your disposal, you’ll be well-equipped to have meaningful and impactful consumer conversations.

3 Ways Brain Science Can Help You Increase Sales

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