The Farmer's Survival Guide™

COMMUNICATING WITH 21ST CENTURY CONSUMERS

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Alba PR
2130-1st Concession
Hinchinbrooke, QC
J0S 1A0

T: 450.370.8357
F: 450.264.8284

april@albapr.ca

@FarmersSurvival

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Communicating with 21st Century Consumers

Is it time for Canadian agriculture to rethink how we approach public engagement?
Choosing the right tool for the job
How to Win Friends and Influence People
The carrot versus the stick
How confirmation bias makes it difficult for consumers to engage with your ag messages – and what you can do about it

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