Once upon a time, the standard advice was that if farmers want to connect with consumers, they should share the fascinating science and facts that make up the world of agriculture. Wouldn’t consumers be enthralled by the behind-the-scenes mechanics and science of how their food is made? Actually, most people don’t care about the mechanics of anything. They just care if it works. If your … Continue reading Is it time for Canadian agriculture to rethink how we approach public engagement?