3 Things you must do to effectively tell your Canadian ag story

‘Agvocating’, or having an online presence (blog, Twitter, Facebook, etc.), isn’t just about being present and simply telling your story to a consumer audience. To understand how to do all that effectively, you first need to go a layer deeper. You need to explore and understand how the human brain receives, processes, stores, and remembers information so you can tinker with how, when, and where … Continue reading 3 Things you must do to effectively tell your Canadian ag story

Rejection and Rationality: How to Overcome One and Sync with the Other

As a farmer (ag researcher, ag communicator, etc.), working in an industry that is heavily science based, you are probably someone who makes myriad rational decisions every day, each formulated around strategic business goals and outcomes. But, as Seth Godin, author and marketing guru, points out, “The paradox is that you might also believe that you do this all the time, and that others do … Continue reading Rejection and Rationality: How to Overcome One and Sync with the Other

3 Ways to Engage the Disengaged

We’ve all been there: that moment when you’re eagerly chatting someone up about farming when suddenly they start to fidget, their eyes dart around, and you’d place to 10:1 odds that they’re thinking about anything else other than you. They’ve disconnected. They’ve completely disengaged from the conversation and your impact and influence went from a solid ice cube to a puddle on the floor. Went … Continue reading 3 Ways to Engage the Disengaged