A simple tip for making your agvocate messages resonate

Do you get frustrated when consumers don’t ‘get’ what you do? Does it make you feel annoyed, astounded, incredulous, speechless? There are multiple reasons why they don’t ‘get’ it: no direct contact with the everyday business of agriculture and the you-don’t-know-what-you-don’t-know phenomenon chief among them. No one likes feeling frustrated. Things just spin in one spot: no forward movement, no answers, no solutions. Information isn’t … Continue reading A simple tip for making your agvocate messages resonate

The Power of Curiosity

Curiosity is one of those enduring human traits stemming from our prehistoric survival skills. Evolutionarily speaking, being inquisitive helped us understand our environment: Was that berry good for us? If so, were other berries of the same colour safe to eat as well? Biologically, curiosity gives us a boost: whenever we learn something new, brain circuits follow the reward path which emits dopamine, the feel-good … Continue reading The Power of Curiosity

5 Ways to Grow Great Conversations

“In a dialogue nobody is trying to win. Everybody wins if anybody wins.” – author Maria Popova   To have true dialogue, that is “an exchange of ideas or opinions on a particular issue with a view to reaching an amicable agreement or settlement,”[1] we need, as Maria Popova defines it, cooperative dialogue: “a commitment to mutual contemplation of viewpoints and considered response”.[2] For great … Continue reading 5 Ways to Grow Great Conversations