‘Agvocating’, or having an online presence (blog, Twitter, Facebook, etc.), isn’t just about being present and simply telling your story to a consumer audience. To understand how to do all that effectively, you first need to go a layer deeper. You need to explore and understand how the human brain receives, processes, stores, and remembers information so you can tinker with how, when, and where … Continue reading 3 Things you must do to effectively tell your Canadian ag story
We all have multiple conversations every day, both online and off. Conversations with family, friends, neighbours, colleagues, and complete strangers. Some are one-offs, but many are part of a series in an ongoing narrative – and these opportunities are where you can use your conversational skills to build constructive dialogue around food and farming. Each interaction has the power to advance or destroy the narrative, … Continue reading Every Conversation Has A Purpose – What’s Yours?
The Modern Learner, as viewed in the infographic below, has a desire to learn, but they are desperately trying to keep up. “Today’s modern learner is overwhelmed, distracted, and impatient. They want learning content that is relevant, focused and succinct, timely, mobile, and engaging.” While the Bersin by Deloitte Modern Learner research is directed towards corporate employees, the agriculture industry can learn from the concept. … Continue reading How to Resonate With the Modern Learner