Making it stick Ensuring that your audience receives, understands, and carries your message with them is not only critical to spreading your information, but key to catalyzing conversations and building relationships. Conversations around agriculture bring a lot of science-based information and detailed concepts with them. To make huge ideas compact, you’ve got to pack a lot of meaning into a little bit of messaging, especially … Continue reading Making it stick

Do your words sink in and never let go? Do they resonate with your audience? There are three important factors that determine whether people listen to what you have to say: Do you sound credible? Do you have executive presence? Are you using the right words? A common problem when people deliver an important message to their target audience (an audience whose attention span you … Continue reading Do your words have teeth?