Nobody cares, you say. And you know what? ‘Nobody cares’ is often true. But it’s not as simple as that. It’s not that no one cares about farming, Canadian agriculture, or food. It’s just that many don’t understand the issues around it, they don’t understand what they don’t understand, they don’t know what to understand, and they don’t know that they should understand. Do you … Continue reading Nobody Cares
Attune – verb at·tune \ə-ˈtün, -ˈtyün\ : to cause (a person, company, etc.) to have a better understanding of what is needed or wanted by a particular person or group We are bombarded by messages every day online, on TV, on the radio, and in print media. And we tend to tune out after a certain mental saturation point. This can make your ag … Continue reading Attunement
Jerry Sternin, a pioneer in positive deviance (we’ll explore this in more detail in a future blog post), famously said, “Knowledge doesn’t change behaviour.” I think it’s fair to say that in the agricultural world we know this to be all too true. It doesn’t matter how many times we repeat science-tested, black and white facts to consumers, at best it falls on deaf ears … Continue reading Why knowledge doesn’t change behaviour
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