A simple tip for making your agvocate messages resonate

Do you get frustrated when consumers don’t ‘get’ what you do? Does it make you feel annoyed, astounded, incredulous, speechless? There are multiple reasons why they don’t ‘get’ it: no direct contact with the everyday business of agriculture and the you-don’t-know-what-you-don’t-know phenomenon chief among them. No one likes feeling frustrated. Things just spin in one spot: no forward movement, no answers, no solutions. Information isn’t … Continue reading A simple tip for making your agvocate messages resonate