Do you get frustrated when consumers don’t ‘get’ what you do? Does it make you feel annoyed, astounded, incredulous, speechless? There are multiple reasons why they don’t ‘get’ it: no direct contact with the everyday business of agriculture and the you-don’t-know-what-you-don’t-know phenomenon chief among them. No one likes feeling frustrated. Things just spin in one spot: no forward movement, no answers, no solutions. Information isn’t … Continue reading A simple skill you can use to make your agvocate messages resonate