The Knowledge Gap Theory and Why It Matters to You

As discussed in a previous blog, cognitive biases help us make sense of the world. These mental shortcuts help our brains muddle through information-processing problems like: Information overload Constructing meaning from mountains of information Making quick decisions How to know what needs to be remembered. The problem with many of these mental shortcuts is that they tend to leave “cognitive holes”, or gaps in our … Continue reading The Knowledge Gap Theory and Why It Matters to You

3 Things you must do to effectively tell your Canadian ag story

‘Agvocating’, or having an online presence (blog, Twitter, Facebook, etc.), isn’t just about being present and simply telling your story to a consumer audience. To understand how to do all that effectively, you first need to go a layer deeper. You need to explore and understand how the human brain receives, processes, stores, and remembers information so you can tinker with how, when, and where … Continue reading 3 Things you must do to effectively tell your Canadian ag story

6 Ways to Counteract the Backfire Effect

Cognitive biases are patterns our brains use when processing information. For better or worse, they help us construct meaning out of bits and pieces of information. While these heuristics – or ‘mental shortcuts’ – exist to save our brains precious energy and time, they also affect our daily social communication skills and interactions. In short, these mental shortcuts can have negative consequences by drastically distorting … Continue reading 6 Ways to Counteract the Backfire Effect