How to Recognize (and Beat) the Curse of Knowledge

You don’t know what you don’t know. Case in point: I recently read an article about a farmer’s experience speaking to a group of urban moms in Chicago. These otherwise educated and well-informed women thought that seed company signs posted at fields along roadways were a statement of ownership. In the age of GMOs, they thought the signs meant that these were corporate farms owned … Continue reading How to Recognize (and Beat) the Curse of Knowledge

Why facts and reasoning won’t sell your Canadian ag message

In our digital age, consumers have the same access to information as sellers (i.e.: you, the producer). While access to information 24-7 provides an equal opportunity for everyone to make informed decisions, the downside is that, sometimes, acquired facts don’t broaden people’s minds, but reinforce their current opinion as they unconsciously ferret out ‘facts’ that bolster up what they already believe to be true. More … Continue reading Why facts and reasoning won’t sell your Canadian ag message

How to use your ‘why’ to change Canadian agriculture

Simon Sinek’s TED video “How Great Leaders Inspire Action” has been watched over thirty-two million times. The premise of his talk: why are some leaders able to inspire greater loyalty and engagement among customers? He’s convinced it’s the ‘why’; that is, their purpose, cause or belief. Sinek says, “Leaders and organizations with the capacity to inspire all think, act and communicate from the inside-out. They … Continue reading How to use your ‘why’ to change Canadian agriculture

How to de-bunk myths about Canadian agriculture

The expression ‘mud sticks’ doesn’t just refer to your equipment this wet spring. It also means that misinformation seems to have an uncanny knack for settling in and never letting go. Misinformation creates myths. And once myths start to propagate on social media they are next to impossible to correct. Refuting the misinformation that leads to dangerous myths about agriculture involve battling against several complex … Continue reading How to de-bunk myths about Canadian agriculture

How to fight misinformation in a world of information

In an increasingly politically polarized world, farmers know all too well how difficult it can be to get an opportunity to present their facts or make their point. Equally difficult is getting your audience to pause long enough to listen, consider, and open themselves up to the possibility that new information may be more factually correct than what they currently hold to be true. This … Continue reading How to fight misinformation in a world of information

How to respond to questions you don’t want to answer

If there’s one thing as certain as Mother Nature is uncertain, it’s that farmers are asked difficult and challenging questions daily. North American consumers spend many hours a day immersed in the world of social media, looking for answers on how their food is produced.  Subsequently, answering and/or justifying farm practices has become par for the course for farmers, another ‘to-do’ to add to our … Continue reading How to respond to questions you don’t want to answer

What to do when conversations get tough

Farmers are no stranger to difficult conversations both online and off. Recognizing your ‘agitation’ cues and taking the time to prepare mentally to remain calm will help these important conversations go smoothly. As the old saying goes, “When the going gets tough, the tough get going.” Here’s how you can do that. Survival Tip To keep your cool, stay engaged and keep the conversation constructive … Continue reading What to do when conversations get tough