Choosing the right tool for the job

In addition to vet, accountant, soil scientist, mechanic, HR manager and… we’ll stop there because it would take the whole blog to just list what hats farmers wear(!), a farmer’s job description now includes “communications officer”. In an age where most of us live connected to the online world, farmers have taken up their phones to participate in conversations around food and farming in an … Continue reading Choosing the right tool for the job

How to Win Friends and Influence People

Despite being originally published more than eighty years ago, Dale Carnegie’s book ‘How to Win Friends and Influence People’ continues to be a best seller. A large part of his self-help advice was focused on interpersonal communication skills wit a key take-away being that it is indeed possible to change other people’s behavior simply by adjusting one’s behavior toward them. Since the human brain is … Continue reading How to Win Friends and Influence People

The carrot versus the stick

The carrot versus the stick. Reward versus punishment. Cajoling versus directing. When it comes to the farm to consumer conversation, would we get better results by combining methods or putting more emphasis on one over the other? What about a third option that doesn’t employ either carrot or stick? The RESPECT model, developed by Yale psychologist Paul Marciano, is based on three tenets: “Empower your … Continue reading The carrot versus the stick