How to use your ‘why’ to change Canadian agriculture

Simon Sinek’s TED video “How Great Leaders Inspire Action” has been watched over thirty-two million times. The premise of his talk: why are some leaders able to inspire greater loyalty and engagement among customers? He’s convinced it’s the ‘why’; that is, their purpose, cause or belief. Sinek says, “Leaders and organizations with the capacity to inspire all think, act and communicate from the inside-out. They … Continue reading How to use your ‘why’ to change Canadian agriculture

How to de-bunk myths about Canadian agriculture

The expression ‘mud sticks’ doesn’t just refer to your equipment this wet spring. It also means that misinformation seems to have an uncanny knack for settling in and never letting go. Misinformation creates myths. And once myths start to propagate on social media they are next to impossible to correct. Refuting the misinformation that leads to dangerous myths about agriculture involve battling against several complex … Continue reading How to de-bunk myths about Canadian agriculture

How to fight misinformation in a world of information

In an increasingly politically polarized world, farmers know all too well how difficult it can be to get an opportunity to present their facts or make their point. Equally difficult is getting your audience to pause long enough to listen, consider, and open themselves up to the possibility that new information may be more factually correct than what they currently hold to be true. This … Continue reading How to fight misinformation in a world of information

How to respond to questions you don’t want to answer

If there’s one thing as certain as Mother Nature is uncertain, it’s that farmers are asked difficult and challenging questions daily. North American consumers spend many hours a day immersed in the world of social media, looking for answers on how their food is produced.  Subsequently, answering and/or justifying farm practices has become par for the course for farmers, another ‘to-do’ to add to our … Continue reading How to respond to questions you don’t want to answer

What to do when conversations get tough

Farmers are no stranger to difficult conversations both online and off. Recognizing your ‘agitation’ cues and taking the time to prepare mentally to remain calm will help these important conversations go smoothly. As the old saying goes, “When the going gets tough, the tough get going.” Here’s how you can do that. Survival Tip To keep your cool, stay engaged and keep the conversation constructive … Continue reading What to do when conversations get tough

How to change someone’s opinion

An opinion doesn’t typically change in the moment. A conversation, the relationship, needs to evolve. Thoughts must be tabled, discussed. Credibility needs to be established. Trust needs to be built. Seth Godin says, “If you want to change people’s minds, you need more than evidence. You need persistence. And empathy. And mostly, you need the resources to keep showing up, peeling off one person after … Continue reading How to change someone’s opinion

How to minimize conflict when emotions are bubbling to the surface

Empathy – the ability to put ourselves in someone else’s shoes – is a learned trait. When we end up in a situation where we disagree with someone and emotions start to get charged our Old Brain switches to the primitive flight or fight mode – neither of which state has room for new-fangled (as far as the Old Brain is concerned) emotions like empathy. … Continue reading How to minimize conflict when emotions are bubbling to the surface