“Learn about your fear and your fear goes away”- The Brain, Arthur cartoon In a matter of just a few years, the smorgasbord of online information that feeds our ravenous fingertips has left an after-party mess. The optimism we initially felt at free, open access to SO MUCH research, resources, and, yes, even rhetoric, now feels like a tangled mess. With so much available … Continue reading Fear of the unknown
To engage with people (in the online or real world) on the topics of food and farming can sometimes require nerves of Superman-proof steel and pulling from deeeeep within your Dalai Lama-level reserves of patience and serenity. But if you have a plan for how to interact with different audiences in different situations, you’ll stand a better chance of having an aggravation-free and productive conversation … Continue reading What’s your people plan?
Once upon a time, the standard advice was that if farmers want to connect with consumers, they should share the fascinating science and facts that make up the world of agriculture. Wouldn’t consumers be enthralled by the behind-the-scenes mechanics and science of how their food is made? Actually, most people don’t care about the mechanics of anything. They just care if it works. If your … Continue reading Is it time for Canadian agriculture to rethink how we approach public engagement?