Do your words sink in and never let go? Do they resonate with your audience? There are three important factors that determine whether people listen to what you have to say: Do you sound credible? Do you have executive presence? Are you using the right words? A common problem when people deliver an important message to their target audience (an audience whose attention span you … Continue reading Do your words have teeth?
Attune – verb at·tune \ə-ˈtün, -ˈtyün\ : to cause (a person, company, etc.) to have a better understanding of what is needed or wanted by a particular person or group We are bombarded by messages every day online, on TV, on the radio, and in print media. And we tend to tune out after a certain mental saturation point. This can make your ag … Continue reading Attunement
Jerry Sternin, a pioneer in positive deviance (we’ll explore this in more detail in a future blog post), famously said, “Knowledge doesn’t change behaviour.” I think it’s fair to say that in the agricultural world we know this to be all too true. It doesn’t matter how many times we repeat science-tested, black and white facts to consumers, at best it falls on deaf ears … Continue reading Why knowledge doesn’t change behaviour
The Farmer's Survival Guide™ 