Choosing the right tool for the job

In addition to vet, accountant, soil scientist, mechanic, HR manager and… we’ll stop there because it would take the whole blog to just list what hats farmers wear(!), a farmer’s job description now includes “communications officer”. In an age where most of us live connected to the online world, farmers have taken up their phones to participate in conversations around food and farming in an … Continue reading Choosing the right tool for the job


That one simple word (no pun intended – okay, who am I kidding: as a certified word nerd I totally intended that pun) can conjure up several images: a dictionary, an affirmative response (statement: “That new DOT autonomous seeder is incredible!” Reply: “Word!”), memories of high school essays, Scrabble games, the emotional parting words from a loved one. And like those multiple perceptions, people can … Continue reading Word

3 Tips for [Re]positioning Consumer Reality

In past posts we’ve talked about how worldviews influence the way people think about important issues and what we can do to change people’s opinions. What we’re really trying to accomplish in those situations is reposition someone’s reality; trying to make them see an important topic from a different point of view so we can find some common ground upon which to build better conversations. … Continue reading 3 Tips for [Re]positioning Consumer Reality