To engage with people (in the online or real world) on the topics of food and farming can sometimes require nerves of Superman-proof steel and pulling from deeeeep within your Dalai Lama-level reserves of patience and serenity. But if you have a plan for how to interact with different audiences in different situations, you’ll stand a better chance of having an aggravation-free and productive conversation … Continue reading What’s your people plan?
Once upon a time, the standard advice was that if farmers want to connect with consumers, they should share the fascinating science and facts that make up the world of agriculture. Wouldn’t consumers be enthralled by the behind-the-scenes mechanics and science of how their food is made? Actually, most people don’t care about the mechanics of anything. They just care if it works. If your … Continue reading Is it time for Canadian agriculture to rethink how we approach public engagement?
In addition to vet, accountant, soil scientist, mechanic, HR manager and… we’ll stop there because it would take the whole blog to just list what hats farmers wear(!), a farmer’s job description now includes “communications officer”. In an age where most of us live connected to the online world, farmers have taken up their phones to participate in conversations around food and farming in an … Continue reading Choosing the right tool for the job