Is it time for Canadian agriculture to rethink how we approach public engagement?

Once upon a time, the standard advice was that if farmers want to connect with consumers, they should share the fascinating science and facts that make up the world of agriculture. Wouldn’t consumers be enthralled by the behind-the-scenes mechanics and science of how their food is made? Actually, most people don’t care about the mechanics of anything. They just care if it works. If your … Continue reading Is it time for Canadian agriculture to rethink how we approach public engagement?

Choosing the right tool for the job

In addition to vet, accountant, soil scientist, mechanic, HR manager and… we’ll stop there because it would take the whole blog to just list what hats farmers wear(!), a farmer’s job description now includes “communications officer”. In an age where most of us live connected to the online world, farmers have taken up their phones to participate in conversations around food and farming in an … Continue reading Choosing the right tool for the job

Word

That one simple word (no pun intended – okay, who am I kidding: as a certified word nerd I totally intended that pun) can conjure up several images: a dictionary, an affirmative response (statement: “That new DOT autonomous seeder is incredible!” Reply: “Word!”), memories of high school essays, Scrabble games, the emotional parting words from a loved one. And like those multiple perceptions, people can … Continue reading Word