Choosing the right tool for the job

In addition to vet, accountant, soil scientist, mechanic, HR manager and… we’ll stop there because it would take the whole blog to just list what hats farmers wear(!), a farmer’s job description now includes “communications officer”. In an age where most of us live connected to the online world, farmers have taken up their phones to participate in conversations around food and farming in an … Continue reading Choosing the right tool for the job

How confirmation bias makes it difficult for consumers to engage with your ag messages – and what you can do about it

Cognitive biases are “systematic errors in thinking that affect the decisions and judgments that people make”[1]. With the intent of saving itself time and energy, the brain makes split-second categorizations and decisions based on previous knowledge and experience. Biases are formed from a variety of information processing shortcuts known as heuristics. These mental shortcuts are how the brain applies the principles of efficiency to cope … Continue reading How confirmation bias makes it difficult for consumers to engage with your ag messages – and what you can do about it

3 Tips for [Re]positioning Consumer Reality

In past posts we’ve talked about how worldviews influence the way people think about important issues and what we can do to change people’s opinions. What we’re really trying to accomplish in those situations is reposition someone’s reality; trying to make them see an important topic from a different point of view so we can find some common ground upon which to build better conversations. … Continue reading 3 Tips for [Re]positioning Consumer Reality