How confirmation bias makes it difficult for consumers to engage with your ag messages – and what you can do about it

Cognitive biases are “systematic errors in thinking that affect the decisions and judgments that people make”[1]. With the intent of saving itself time and energy, the brain makes split-second categorizations and decisions based on previous knowledge and experience. Biases are formed from a variety of information processing shortcuts known as heuristics. These mental shortcuts are how the brain applies the principles of efficiency to cope … Continue reading How confirmation bias makes it difficult for consumers to engage with your ag messages – and what you can do about it

3 Tips for [Re]positioning Consumer Reality

In past posts we’ve talked about how worldviews influence the way people think about important issues and what we can do to change people’s opinions. What we’re really trying to accomplish in those situations is reposition someone’s reality; trying to make them see an important topic from a different point of view so we can find some common ground upon which to build better conversations. … Continue reading 3 Tips for [Re]positioning Consumer Reality

The Power of Curiosity

Curiosity is one of those enduring human traits stemming from our prehistoric survival skills. Evolutionarily speaking, being inquisitive helped us understand our environment: Was that berry good for us? If so, were other berries of the same colour safe to eat as well? Biologically, curiosity gives us a boost: whenever we learn something new, brain circuits follow the reward path which emits dopamine, the feel-good … Continue reading The Power of Curiosity