3 Tips for [Re]positioning Consumer Reality

In past posts we’ve talked about how worldviews influence the way people think about important issues and what we can do to change people’s opinions. What we’re really trying to accomplish in those situations is reposition someone’s reality; trying to make them see an important topic from a different point of view so we can find some common ground upon which to build better conversations. … Continue reading 3 Tips for [Re]positioning Consumer Reality

The Power of Curiosity

Curiosity is one of those enduring human traits stemming from our prehistoric survival skills. Evolutionarily speaking, being inquisitive helped us understand our environment: Was that berry good for us? If so, were other berries of the same colour safe to eat as well? Biologically, curiosity gives us a boost: whenever we learn something new, brain circuits follow the reward path which emits dopamine, the feel-good … Continue reading The Power of Curiosity

The Knowledge Gap Theory and Why It Matters to You

As discussed in a previous blog, heuristics, or mental shortcuts, help us make sense of the world. These shortcuts help our brains muddle through information-processing problems like: Information overload Constructing meaning from mountains of information Making quick decisions How to know what needs to be remembered. The problem with many of these mental shortcuts is that they tend to leave “cognitive holes”, or gaps in … Continue reading The Knowledge Gap Theory and Why It Matters to You