How to fight misinformation in a world of information

In an increasingly politically polarized world, farmers know all too well how difficult it can be to get an opportunity to present their facts or make their point. Equally difficult is getting your audience to pause long enough to listen, consider, and open themselves up to the possibility that new information may be more factually correct than what they currently hold to be true. This … Continue reading How to fight misinformation in a world of information

How to respond to questions you don’t want to answer

If there’s one thing as certain as Mother Nature is uncertain, it’s that farmers are asked difficult and challenging questions daily. North American consumers spend many hours a day immersed in the world of social media, looking for answers on how their food is produced.  Subsequently, answering and/or justifying farm practices has become par for the course for farmers, another ‘to-do’ to add to our … Continue reading How to respond to questions you don’t want to answer

What to do when conversations get tough

Farmers are no stranger to difficult conversations both online and off. Recognizing your ‘agitation’ cues and taking the time to prepare mentally to remain calm will help these important conversations go smoothly. As the old saying goes, “When the going gets tough, the tough get going.” Here’s how you can do that. Survival Tip To keep your cool, stay engaged and keep the conversation constructive … Continue reading What to do when conversations get tough