Author: albafsg

Communications

Every Conversation Has A Purpose – What’s Yours?

We all have multiple conversations every day, both online and off. Conversations with family, friends, neighbours, colleagues, and complete strangers. Some are one-offs, but many are part of a series in an ongoing narrative – and these opportunities are where you can use your conversational skills to build constructive dialogue around food and farming. Each interaction has the power to advance or destroy the narrative, … Continue reading Every Conversation Has A Purpose – What’s Yours?

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Communications, Food

How to Resonate With the Modern Learner

The Modern Learner, as viewed in the infographic below, has a desire to learn, but they are desperately trying to keep up. “Today’s modern learner is overwhelmed, distracted, and impatient. They want learning content that is relevant, focused and succinct, timely, mobile, and engaging.” While the Bersin by Deloitte Modern Learner research is directed towards corporate employees, the agriculture industry can learn from the concept. … Continue reading How to Resonate With the Modern Learner

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Communications, Social

How to Create Moments That Matter

I just finished reading Chip and Dan Heath’s latest release ‘The Power of Moments’ – and in light of the new year before us, Canadian agriculture might ask the same question they did: “How can we fight [this] flatness and make moments that matter?” In other words, how will your words make an impact? How will you connect with your consumer audience? How will you … Continue reading How to Create Moments That Matter

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