The Knowledge Gap Theory and Why It Matters to You

As discussed in a previous blog, cognitive biases help us make sense of the world. These mental shortcuts help our brains muddle through information-processing problems like: Information overload Constructing meaning from mountains of information Making quick decisions How to know what needs to be remembered. The problem with many of these mental shortcuts is that they tend to leave “cognitive holes”, or gaps in our … Continue reading The Knowledge Gap Theory and Why It Matters to You

How to Create Moments That Matter

I just finished reading Chip and Dan Heath’s latest release ‘The Power of Moments’ – and in light of the new year before us, Canadian agriculture might ask the same question they did: “How can we fight [this] flatness and make moments that matter?” In other words, how will your words make an impact? How will you connect with your consumer audience? How will you … Continue reading How to Create Moments That Matter

Gratitude should be earned, not expected

It’s that time of year when social media posts remind us to ‘Thank a farmer’. “If you ate today – thank a farmer!” “If you enjoyed your Thanksgiving lunch – thank a farmer!” “On this Thanksgiving Day remember to say ‘thank you’ to all the hardworking farmers who don’t get the day off.” While all of this is true, it’s important to remember two things … Continue reading Gratitude should be earned, not expected