The Einstellung Effect

The what’s-that-now?! ‘Einstellung’ literally means “setting” or “installation” in German. The boiled down definition of the Einstellung effect is ‘a mechanized state of mind’, that is, where the same ideas or solutions become our default answers, because they are set in our minds. Based on past experiences, your brain will choose familiar solutions to a new problem even if alternatives would be more efficient or … Continue reading The Einstellung Effect

How acting like Donald Trump can help your farm

There’s no denying that Donald Trump, the Republican nominee for this fall’s presidential election in the U.S., gets attention. Love him or hate him, he knows how to snap people’s heads around and open ears. George Orwell, an early 20th century English novelist, essayist, journalist, and critic, believed that clear and concise language could expose tyranny, failed logic, and lies – so much so that … Continue reading How acting like Donald Trump can help your farm