Category: Communications

Communications, Mind

3 Things you must do to effectively tell your Canadian ag story

‘Agvocating’, or having an online presence (blog, Twitter, Facebook, etc.), isn’t just about being present and simply telling your story to a consumer audience. To understand how to do all that effectively, you first need to go a layer deeper. You need to explore and understand how the human brain receives, processes, stores, and remembers information so you can tinker with how, when, and where … Continue reading 3 Things you must do to effectively tell your Canadian ag story

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Communications, Mind

6 Ways to Counteract the Backfire Effect

Cognitive biases are patterns our brains use when processing information. For better or worse, they help us construct meaning out of bits and pieces of information. While these heuristics – or ‘mental shortcuts’ – exist to save our brains precious energy and time, they also affect our daily social communication skills and interactions. In short, these mental shortcuts can have negative consequences by drastically distorting … Continue reading 6 Ways to Counteract the Backfire Effect

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Communications

Every Conversation Has A Purpose – What’s Yours?

We all have multiple conversations every day, both online and off. Conversations with family, friends, neighbours, colleagues, and complete strangers. Some are one-offs, but many are part of a series in an ongoing narrative – and these opportunities are where you can use your conversational skills to build constructive dialogue around food and farming. Each interaction has the power to advance or destroy the narrative, … Continue reading Every Conversation Has A Purpose – What’s Yours?

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