3 Ways to Engage the Disengaged

We’ve all been there: that moment when you’re eagerly chatting someone up about farming when suddenly they start to fidget, their eyes dart around, and you’d place to 10:1 odds that they’re thinking about anything else other than you. They’ve disconnected. They’ve completely disengaged from the conversation and your impact and influence went from a solid ice cube to a puddle on the floor. Went … Continue reading 3 Ways to Engage the Disengaged

Stop promoting, start resonating

There’s a big difference between encouraging the sale or acceptance of a product, service or idea and really getting into someone’s heart and ultimately their head – which is precisely where you want to be. To do so means you should aim to matter more and market less. You need to stop promoting and start resonating.[1] Promotion versus Resonance There are three basic objectives of … Continue reading Stop promoting, start resonating