How to argue intelligently
There are few things as frustrating as trying to get someone to see your point of view. Working in the world of agriculture where you make up less than 2% of the population, means you can often find yourself misunderstood or at odds with how the majority of the population views your profession or the science behind what you do. We argue because we want … Continue reading How to argue intelligently
Balancing Bam! with Boring
It can be difficult to hold people’s attention at the best of times in a world full of distractions. Start talking about something they know little or nothing about peppered with facts, data, and statistics or about something that has no obvious correlation and relevance to their lives and they’ll carry your well-intentioned messages with them like a lead balloon. Enter the Ladder of Abstraction. … Continue reading Balancing Bam! with Boring
Making it stick
Making it stick Ensuring that your audience receives, understands, and carries your message with them is not only critical to spreading your information, but key to catalyzing conversations and building relationships. Conversations around agriculture bring a lot of science-based information and detailed concepts with them. To make huge ideas compact, you’ve got to pack a lot of meaning into a little bit of messaging, especially … Continue reading Making it stick
The Farmer's Survival Guide™ 