Stories affect our brains in fascinating and peculiar ways. There are four main activities going on when you hear a story: Neural coupling: When your brain makes it seem like you were actually part of the experience. Mirroring: Listeners experience similar brain activity as the speaker. Dopamine: Because of the above two activities, your brain releases this chemical into the body when it experiences a … Continue reading The 4 P’s of Storytelling

There are four key elements to ‘agvocating’: Promoting Canada’s agriculture industry, the care it takes to produce the nation’s food, and its important role in the Canadian economy. Influencing how people think about the industry, how they find their information and the type of information they find. Responding to doubts, questions, and myths. Repeating all of the above on a daily basis. With no internal … Continue reading Promote, Influence, Respond, Repeat