Shoshin is a Zen Buddhism philosophical concept that means “beginner’s mind”. A beginner’s mind is open, eager to learn, free of preconceptions that can infect an honest, open, transparent conversation – a blank slate. As a Canadian farmer, you are thinking, “This is exactly what we need all consumers to have when it comes to discussing agriculture!”: a mind free of erroneous or mythical information … Continue reading How to nurture a beginner’s mind
There are few things as frustrating as trying to get someone to see your point of view. Working in the world of agriculture where you make up less than 2% of the population, means you can often find yourself misunderstood or at odds with how the majority of the population views your profession or the science behind what you do. We argue because we want … Continue reading How to argue intelligently
Making it stick Ensuring that your audience receives, understands, and carries your message with them is not only critical to spreading your information, but key to catalyzing conversations and building relationships. Conversations around agriculture bring a lot of science-based information and detailed concepts with them. To make huge ideas compact, you’ve got to pack a lot of meaning into a little bit of messaging, especially … Continue reading Making it stick
The Farmer's Survival Guide™ 