There are four key elements to ‘agvocating’: Promoting Canada’s agriculture industry, the care it takes to produce the nation’s food, and its important role in the Canadian economy. Influencing how people think about the industry, how they find their information and the type of information they find. Responding to doubts, questions, and myths. Repeating all of the above on a daily basis. With no internal … Continue reading Promote, Influence, Respond, Repeat
It’s that time of year when social media posts remind us to ‘Thank a farmer’. “If you ate today – thank a farmer!” “If you enjoyed your Thanksgiving lunch – thank a farmer!” “On this Thanksgiving Day remember to say ‘thank you’ to all the hardworking farmers who don’t get the day off.” While all of this is true, it’s important to remember two things … Continue reading Gratitude should be earned, not expected
The what’s-that-now?! ‘Einstellung’ literally means “setting” or “installation” in German. The boiled down definition of the Einstellung effect is ‘a mechanized state of mind’, that is, where the same ideas or solutions become our default answers, because they are set in our minds. Based on past experiences, your brain will choose familiar solutions to a new problem even if alternatives would be more efficient or … Continue reading The Einstellung Effect
The Farmer's Survival Guide™ 