Category: Communications

Communications, Food

How to Resonate With the Modern Learner

The Modern Learner, as viewed in the infographic below, has a desire to learn, but they are desperately trying to keep up. “Today’s modern learner is overwhelmed, distracted, and impatient. They want learning content that is relevant, focused and succinct, timely, mobile, and engaging.” While the Bersin by Deloitte Modern Learner research is directed towards corporate employees, the agriculture industry can learn from the concept. … Continue reading How to Resonate With the Modern Learner

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Communications, Social

How to Create Moments That Matter

I just finished reading Chip and Dan Heath’s latest release ‘The Power of Moments’ – and in light of the new year before us, Canadian agriculture might ask the same question they did: “How can we fight [this] flatness and make moments that matter?” In other words, how will your words make an impact? How will you connect with your consumer audience? How will you … Continue reading How to Create Moments That Matter

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Communications, Mind

Rejection and Rationality: How to Overcome One and Sync with the Other

As a farmer (ag researcher, ag communicator, etc.), working in an industry that is heavily science based, you are probably someone who makes myriad rational decisions every day, each formulated around strategic business goals and outcomes. But, as Seth Godin, author and marketing guru, points out, “The paradox is that you might also believe that you do this all the time, and that others do … Continue reading Rejection and Rationality: How to Overcome One and Sync with the Other

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