“Learn about your fear and your fear goes away”- The Brain, Arthur cartoon In a matter of just a few years, the smorgasbord of online information that feeds our ravenous fingertips has left an after-party mess. The optimism we initially felt at free, open access to SO MUCH research, resources, and, yes, even rhetoric, now feels like a tangled mess. With so much available … Continue reading Fear of the unknown
In addition to vet, accountant, soil scientist, mechanic, HR manager and… we’ll stop there because it would take the whole blog to just list what hats farmers wear(!), a farmer’s job description now includes “communications officer”. In an age where most of us live connected to the online world, farmers have taken up their phones to participate in conversations around food and farming in an … Continue reading Choosing the right tool for the job
Cognitive biases are “systematic errors in thinking that affect the decisions and judgments that people make”[1]. With the intent of saving itself time and energy, the brain makes split-second categorizations and decisions based on previous knowledge and experience. Biases are formed from a variety of information processing shortcuts known as heuristics. These mental shortcuts are how the brain applies the principles of efficiency to cope … Continue reading How confirmation bias makes it difficult for consumers to engage with your ag messages – and what you can do about it
The Farmer's Survival Guide™ 