The 4 P’s of Storytelling
Stories affect our brains in fascinating and peculiar ways. There are four main activities going on when you hear a story: Neural coupling: When your brain makes it seem like you were actually part of the experience. Mirroring: Listeners experience similar brain activity as the speaker. Dopamine: Because of the above two activities, your brain releases this chemical into the body when it experiences a … Continue reading The 4 P’s of Storytelling
Promote, Influence, Respond, Repeat
There are four key elements to ‘agvocating’: Promoting Canada’s agriculture industry, the care it takes to produce the nation’s food, and its important role in the Canadian economy. Influencing how people think about the industry, how they find their information and the type of information they find. Responding to doubts, questions, and myths. Repeating all of the above on a daily basis. With no internal … Continue reading Promote, Influence, Respond, Repeat
Gratitude should be earned, not expected
It’s that time of year when social media posts remind us to ‘Thank a farmer’. “If you ate today – thank a farmer!” “If you enjoyed your Thanksgiving lunch – thank a farmer!” “On this Thanksgiving Day remember to say ‘thank you’ to all the hardworking farmers who don’t get the day off.” While all of this is true, it’s important to remember two things … Continue reading Gratitude should be earned, not expected
The Farmer's Survival Guide™ 