Do your words have teeth?
Do your words sink in and never let go? Do they resonate with your audience? There are three important factors that determine whether people listen to what you have to say: Do you sound credible? Do you have executive presence? Are you using the right words? A common problem when people deliver an important message to their target audience (an audience whose attention span you … Continue reading Do your words have teeth?
Nobody Cares
Nobody cares, you say. And you know what? ‘Nobody cares’ is often true. But it’s not as simple as that. It’s not that no one cares about farming, Canadian agriculture, or food. It’s just that many don’t understand the issues around it, they don’t understand what they don’t understand, they don’t know what to understand, and they don’t know that they should understand. Do you … Continue reading Nobody Cares
Attunement
Attune – verb at·tune \ə-ˈtün, -ˈtyün\ : to cause (a person, company, etc.) to have a better understanding of what is needed or wanted by a particular person or group We are bombarded by messages every day online, on TV, on the radio, and in print media. And we tend to tune out after a certain mental saturation point. This can make your ag … Continue reading Attunement
The Farmer's Survival Guide™ 