How to Create Moments That Matter

I just finished reading Chip and Dan Heath’s latest release ‘The Power of Moments’ – and in light of the new year before us, Canadian agriculture might ask the same question they did: “How can we fight [this] flatness and make moments that matter?” In other words, how will your words make an impact? How will you connect with your consumer audience? How will you … Continue reading How to Create Moments That Matter

Rejection and Rationality: How to Overcome One and Sync with the Other

As a farmer (ag researcher, ag communicator, etc.), working in an industry that is heavily science based, you are probably someone who makes myriad rational decisions every day, each formulated around strategic business goals and outcomes. But, as Seth Godin, author and marketing guru, points out, “The paradox is that you might also believe that you do this all the time, and that others do … Continue reading Rejection and Rationality: How to Overcome One and Sync with the Other

3 Ways to Engage the Disengaged

We’ve all been there: that moment when you’re eagerly chatting someone up about farming when suddenly they start to fidget, their eyes dart around, and you’d place to 10:1 odds that they’re thinking about anything else other than you. They’ve disconnected. They’ve completely disengaged from the conversation and your impact and influence went from a solid ice cube to a puddle on the floor. Went … Continue reading 3 Ways to Engage the Disengaged