The what’s-that-now?! ‘Einstellung’ literally means “setting” or “installation” in German. The boiled down definition of the Einstellung effect is ‘a mechanized state of mind’, that is, where the same ideas or solutions become our default answers, because they are set in our minds. Based on past experiences, your brain will choose familiar solutions to a new problem even if alternatives would be more efficient or … Continue reading The Einstellung Effect
There’s no denying that Donald Trump, the Republican nominee for this fall’s presidential election in the U.S., gets attention. Love him or hate him, he knows how to snap people’s heads around and open ears. George Orwell, an early 20th century English novelist, essayist, journalist, and critic, believed that clear and concise language could expose tyranny, failed logic, and lies – so much so that … Continue reading How acting like Donald Trump can help your farm
Shoshin is a Zen Buddhism philosophical concept that means “beginner’s mind”. A beginner’s mind is open, eager to learn, free of preconceptions that can infect an honest, open, transparent conversation – a blank slate. As a Canadian farmer, you are thinking, “This is exactly what we need all consumers to have when it comes to discussing agriculture!”: a mind free of erroneous or mythical information … Continue reading How to nurture a beginner’s mind
There are few things as frustrating as trying to get someone to see your point of view. Working in the world of agriculture where you make up less than 2% of the population, means you can often find yourself misunderstood or at odds with how the majority of the population views your profession or the science behind what you do. We argue because we want … Continue reading How to argue intelligently
It can be difficult to hold people’s attention at the best of times in a world full of distractions. Start talking about something they know little or nothing about peppered with facts, data, and statistics or about something that has no obvious correlation and relevance to their lives and they’ll carry your well-intentioned messages with them like a lead balloon. Enter the Ladder of Abstraction. … Continue reading Balancing Bam! with Boring
Making it stick Ensuring that your audience receives, understands, and carries your message with them is not only critical to spreading your information, but key to catalyzing conversations and building relationships. Conversations around agriculture bring a lot of science-based information and detailed concepts with them. To make huge ideas compact, you’ve got to pack a lot of meaning into a little bit of messaging, especially … Continue reading Making it stick
Do your words sink in and never let go? Do they resonate with your audience? There are three important factors that determine whether people listen to what you have to say: Do you sound credible? Do you have executive presence? Are you using the right words? A common problem when people deliver an important message to their target audience (an audience whose attention span you … Continue reading Do your words have teeth?