Once upon a time, the standard advice was that if farmers want to connect with consumers, they should share the fascinating science and facts that make up the world of agriculture. Wouldn’t consumers be enthralled by the behind-the-scenes mechanics and science of how their food is made? Actually, most people don’t care about the mechanics of anything. They just care if it works. If your … Continue reading Is it time for Canadian agriculture to rethink how we approach public engagement?
In addition to vet, accountant, soil scientist, mechanic, HR manager and… we’ll stop there because it would take the whole blog to just list what hats farmers wear(!), a farmer’s job description now includes “communications officer”. In an age where most of us live connected to the online world, farmers have taken up their phones to participate in conversations around food and farming in an … Continue reading Choosing the right tool for the job
Despite being originally published more than eighty years ago, Dale Carnegie’s book ‘How to Win Friends and Influence People’ continues to be a best seller. A large part of his self-help advice was focused on interpersonal communication skills wit a key take-away being that it is indeed possible to change other people’s behavior simply by adjusting one’s behavior toward them. Since the human brain is … Continue reading How to Win Friends and Influence People