How to de-bunk myths about Canadian agriculture

The expression ‘mud sticks’ doesn’t just refer to your equipment this wet spring. It also means that misinformation seems to have an uncanny knack for settling in and never letting go. Misinformation creates myths. And once myths start to propagate on social media they are next to impossible to correct. Refuting the misinformation that leads to dangerous myths about agriculture involve battling against several complex … Continue reading How to de-bunk myths about Canadian agriculture

How to fight misinformation in a world of information

In an increasingly politically polarized world, farmers know all too well how difficult it can be to get an opportunity to present their facts or make their point. Equally difficult is getting your audience to pause long enough to listen, consider, and open themselves up to the possibility that new information may be more factually correct than what they currently hold to be true. This … Continue reading How to fight misinformation in a world of information

How to respond to questions you don’t want to answer

If there’s one thing as certain as Mother Nature is uncertain, it’s that farmers are asked difficult and challenging questions daily. North American consumers spend many hours a day immersed in the world of social media, looking for answers on how their food is produced.  Subsequently, answering and/or justifying farm practices has become par for the course for farmers, another ‘to-do’ to add to our … Continue reading How to respond to questions you don’t want to answer